What’s the origin of the phrase ‘Never knowingly undersold’?
This was coined by John Spedan Lewis, the founder’s son.
Meaning
Never knowingly undersold
The meaning of the phrase
The slogan of the John Lewis Partnership from the 1920s.
Historical trend
“Never knowingly undersold” in printed material over time
Source: Google Books Ngrams (1940–2020).
- Never knowingly undersold