Seeking the Great White Biscuit

What is the origin of the phrase "Seeking the Great White Biscuit" which is an odd way to express the more common "hitting the sack" in terms of going to bed. I heard the expression as a child and am curious.

I had a notion that it had to do with an old joke. "I dreamed that I was eating the world's largest marshmallow. When I woke up, I couldn't find my pillow." Wrong food item.