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Raise expectations

Posted by Baceseras on August 01, 2007

In Reply to: Raise expectations posted by Pete Shovlin on August 01, 2007

: Can anyone think of a phrase that means to falsely raise someone's expectations, only to possibly dash them again?

"Bait and switch" comes to mind --- it's the name of a swindler's ploy which has passed into general usage, seeming to offer some attractive "bait" which is switched at the last minute for something worthless.

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