"burning Platform"

What is the meaning of the phrase "burning Platform"?

I would really like to see some context for this. There are many things burned on platforms, including human bodies (suttee), but it's impossible to ascribe a more definite meaning to the phrase than "a platform on which things are burned," unless Teewhy cares to give us something more to go on.
SS

When I googled it, I found a number of references to change management. It seems to be biztalk, current jargon for a crisis so severe, it forces people and organizations to change. The strategic point is to induce change before it gets to the burning platform stage. There's lots more available via a google search.