bring in the stick

Does anyone know what this means?

"bring in the stick of the 4th estate"

It was used in the sentence, If I ever have to bring in the stick of the 4th estate I'll enlist some of your energy.

Thank you.

The 4th Estate is the public press--tv, radio, blogs etc.

The speaker is talking to a reporter or some member of the 4th estate.

The speaker is saying that if he wants some publicity he will contact the reporter so the reporter can use the "stick" of the media to further a cause or idea.

What about "bring in the stick"? Is this a cricket expression?

To put a bit of the stick about (as my favorite PM, Francis Urquhart used to say) is to dole out punishments to keep the party members in line.