Ur-wrap

"After he [Nelly] left the grill (McDonalds] his life followed the ur-wrap narrative--sell tapes from the trunk of a car, sign a record deal, buy a De Beers mine"--TIME

Are you sure it's not "ur-rap"? Nelly is a rapper if I'm not mistaken.

Onecolon--Oops, of course it's "ur-rap"--DH

From slangsite.com

ur: Prefix meaning earliest, first, original, prototypical. From the biblical city of Ur, whence came Abraham. Example: ENIAC was groundbraking, but Babbage's analytic engine is still the ur-computer.

Thanks kindly, onecolon
Shoulda looked it up
Excuse: old age