Row

"Ratings row over Moore Iraq film"
---from the Drudge Report

Anybody got the wholenine on how "row" got to mean "conflict"?

I can only assume, so I ask, what would _wholenine_ mean here? Surely it wouldn't have much to do with the expression, the whole nine yards?

I believe Bruce was making a joking reference to one of our favorite phrases -- the whole nine yards. See www.phrases.org.uk meanings 411150.html With great regularlity, someone will post a new theory about the phrase.

Or an old one.