Destination product

Posted by ESC February 05, 2004

DESTINATION PRODUCT - "Lexington's doughnut landscape has long been dominated by family bakeries with loyal followings. Neill Day, owner of Donut Days on Southland Drive, does not expect that to change. 'I'm not sure doughnuts are a destination project.'" From the Herald-Leader, Lexington, Ky., "We (heart) doughnuts," Feb. 2, 2004.

What is a "destination product"?