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Vorsprung durch Technik

Posted by GPP September 12, 2003In reply to Vorsprung durch Technik posted by Martin aus Chemnitz on September 12, 2003

Hi!

I am not quite sure about the tranlation of "Vorsprung durch Technik". Does 'Progress through technology' imply a lead in comparison to competitors?

Maybe "Advance" would fit better than "progress".

The origin could also point out that it was/is used by Audi.

Martin

If this is for a slogan, Progress seems much better than Advance. But no, 'progress' doesn't imply an advantage over competitors. What does, though, is your own word: Leading Through Technology.

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