The Merch?

Posted by Bob July 29, 2003In reply to The Merch? posted by ESC on July 29, 2003

From the sentence, "Can Madonna Still Move the Merch?", what does "the Merch" mean? It is the title of an article in Jul 29th NY Times.

Thanks.

Merchandise??

Yes, merchandise. Is she still commercially effective. If you come from N'Yawk, it's pronounced "moich."