War, women and lipstick

WAR, WOMEN AND LIPSTICK - The slogan for Tangee lipstick during World War II. "The 'uniform lipstick' was worn - and endorsed - by women from all walks of life, from Women's Air Service Patrollers to 'Rosie' the factory worker and pinup girls." A interesting feature of Tangee - although orange in the tube, it "changes color to accentuate a woman's natural skin tone. The color becomes uniquely your own." From "The Vermont Country Store" Christmas 2002 catalogue.

This ad caught my eye because my mother wore this kind of lipstick.