Load of bull

What's the meaning "the load of bull"? I read it in an article by The Economist "Bears and bulls".

In everyday use, a 'load of bull' means a load of rubbish - it is short (I believe) for 'bullsh*t'.

However, as your source was 'The Economist' this is likely to have been a pun on the City's use of 'bull' to mean one who invests in the anticipation of share prices rising: as opposed to a 'bear' who anticipates falls.

DFG