Customer Compromise

Posted by James Briggs on July 26, 2003

In Reply to: Customer Compromise posted by MM on July 26, 2003

:
: Hi,

: Need help on the following two sentences:

: 1. In order to create next generation products, businesses have to break customer compromise.

: Question: What does "customer compromise" mean here?

: 2. In this modern world, product complexity is outstripping customer sophistication.

: Question: What does "customer sophistication" mean here?

:
: Thanks.

1. My guess. That the customer, who is used to a certain type of product, must be moulded to accept some new version. This is often associated with a massive advertising campaign.
2. I think this is an extension of the suggestion I gave above - you've got to 'educate' the customer to accept/want a new product. His current level of product understanding is too simple to understand our new gadget, thus we must teach him what he 'raelly needs'.

• Customer Compromise Barney 07/26/03