Product placement in films??

I know I've heard a work for this!! For some reason I think it has some sort of jewish derivation but I'm not sure. I rally want to remember it but can'T can anyone help!!!

Are you thinking of the word "chutzpah"?
"Chutzpah" does not describe the act of blatant product placement but it does describe the self confidence someone has in trying to pull it off without being detected.

I couldn't find a slang term for obvious "product placement." Here's what it says in the "Filmmaker's Dictionary" by Ralph S. Singleton and James A. Conrad (Lone Eagle Publishing, Hollywood, Cal., 2nd edition, 2000): "product placement company -- Business specializing in providing manufacturers' brand-name products for use as onscreen props in theatrical films and television programs. The placement company receives a fee for arranging the deal between the manufacturer and production company. If a brand-name is not used, the Prop Department will create a fake brand-name product to use instead." There's no reference to a slang term.