Sleang word for obvoius/dubious product placement in films??

I know I've heard a work for this!! For some reason I think it has some sort of jewish derivation but I'm not sure. I rally want to remember it but can'T can anyone help!!!

Are you thinking of the word "chutzpah"?
"Chutzpah" does not describe the act of blatant product placement but it does describe the self confidence someone has in trying to pull it off without being detected.